ASTRO Gaming enters multi-year deal with Andbox

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New York-based esports organisation Andbox has entered into a partnership with audio peripherals manufacturer ASTRO Gaming.

The multi-year deal will see the manufacturer become the official audio partner of Andbox’s Call of Duty League (CDL) franchise New York Subliners, Overwatch League (OWL) franchise New York Excelsior and the organisation’s VALORANT roster.

Andbox ASTRO Gaming partnership 2021
Credit: Andbox

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As part of the deal, all three teams will use ASTRO Gaming headsets during competitions, practice, and live streams along with its logo featuring on the jerseys of New York Excelsior and Andbox teams.

Kai Mathey, Head of Partnerships at Andbox, spoke on the deal in a release: “We’re thrilled to welcome ASTRO Gaming as a partner as we work together to give Andbox’s pro players the premium audio equipment they need to be at their best, as well as create new ways to connect with fans around the games and esports they enjoy.

“Esports fans will immediately feel the impact of this partnership as we introduce the NYSL Power Players, an amateur competition that we built from the ground-up together with ASTRO and Beyond Entertainment, which will reward monthly cash prizes, exclusive products, and one-of-a-kind experiences from Andbox and ASTRO Gaming.”

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ASTRO Gaming joins Andbox’s extensive roster of partners, which includes the likes of NikeCoca-Cola, and mobile telecommunications company T-Mobile.

Cole Lovelady, Head of Esports at ASTRO Gaming, also commented on the deal:  “We’re excited to partner with New York’s first and leading esports organisation, Andbox, as the Official Audio Partner of the New York Subliners (NYSL), New York Excelsior (NYXL), and Andbox, its professional VALORANT team.

“The staff and teams at Andbax are a perfect match for the ASTRO Family, as we look to continue our support of the community, lifestyle, and competitive facets of esports.  We can’t wait to show what our combined powers can do.” 

Esports Insider says: ASTRO Gaming has an extensive history within the esports industry, and joining forces with Andbox is another partner to add to its ever-growing list. With a variety of activations already planned, it will be interesting to see how the two parties will stand out from other collaborations of a similar nature.

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