degree deodorant has introduced degree inclusive — the world’s first inclusive deodorant for people with visual impairment and upper limb motor disabilities. driven by a mission to make the deodorant application process more accessible, degree inclusive features a hooked design for one-handed usage, magnetic closures, an enhanced grip, a braille label and a larger roll-on applicator.
degree inclusive is the result of a collaboration between degree, wunderman thompson, occupational therapists, consultants, and people living with disabilities. knowing that one in four americans has a disability, the product makes sure users will be able to use it without the need to twist the cap, turn a stick, or push down on a spray can.
‘as a brand that’s committed to inspiring confidence in everyone to move more, degree believes no one should be held back from experiencing the transformative benefits of movement,’ said kathryn swallow, global degree brand vice president. ‘more than 60 million people in the US live with a disability, yet products and experiences are still not designed with this community in mind. with degree inclusive we hope to inspire bold action across the industry to ensure that people with disabilities have an equal playing field.’
the product is currently in a beta program, where people with disabilities are engaging with it and giving input. 200 people have been invited to trial the prototype and share their feedback on its concept and product features to help improve the innovation for its future commercial launch.
‘breaking stereotypes unleashes creativity and drives growth. degree Inclusive challenges what a deodorant product should be. It’s a breakthrough accessible design that genuinely serves the needs of people with visual impairment and upper limb motor disabilities,’ said aline santos farhat, EVP of global marketing and chief diversity and inclusion officer at unilever.
name: degree inclusive
created with: wunderman thompson
juliana neira I designboom
apr 28, 2021