Many hoteliers have relegated display ads as something that doesnt work or is of dubious impact on putting heads in beds. Were here today to say you need to reconsider the errors of that thought process. In fact, the importance of upper-funnel, demand generation campaigns can not be overlooked.
Many hoteliers have relegated display ads as something that doesn’t work or is of dubious impact on putting heads in beds. We’re here today to say you need to reconsider the errors of that thought process. In fact, the importance of upper-funnel, demand generation campaigns can not be overlooked. Consider our earlier article, This is the Hunter Hotelier strategy.
We recommend that our clients consider display campaigns to capitalize on prospective guests that are actively looking for their property but also create the demand that gets those searchers into the funnel.
Display ads can be shown on both hotel-specific platforms (OTAs & Travel Sites) and non-hotel-specific platforms (Airline websites, GPS Navigation apps, Social Platforms (Facebook, Pinterest, etc.)
In today’s podcast we are going to cover just a few considerations in building a successful display demand generation campaign for a hotel, which includes:
Overall Campaign Success
- Did you increase the demand for the hotel?
- Did the increase in demand increase the overall number of bookings and revenue?
To listen to this TravelBoom podcast, visit here.
About TravelBoom Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.
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