HP peripheral brand HyperX has added skateboard champion Minna Stess to its roster of ‘HyperX Heroes‘ ambassadors.
Stess will exclusively wear and promote HyperX gaming headsets while participating in various HyperX marketing initiatives, including social activations and the company’s ongoing ‘We’re All Gamers’ campaign.
As a HyperX brand ambassador, the 15-year-old star athlete will sport a HyperX sticker on her skateboard and receive products across all categories for herself and her community. As of this writing, Stess is the youngest member of the USA Skateboarding Women’s Park National Team. She has also competed in XGames and the Dew Tour and recently won the 2021 USA National Championships.
Stess said: “As a teenager and female athlete in a male-dominated sport who also loves gaming, it’s very important to me to partner with companies who encourage diversity and inclusion for everyone. I’m excited to join forces with HyperX as we all work to break the mould and change perceptions, while encouraging young women like myself to keep chasing after their dreams.”
Stess joins a growing roster of over 25 HyperX brand ambassadors from the worlds of gaming, music, and traditional sports.
Dustin Illingworth, celebrity and athlete marketing manager, HyperX commented: “HyperX remains focused on infusing industries within the gaming ecosystem and encouraging all gaming personalities to express themselves, and we are proud to welcome Minna to the ambassador family.
“As an inspiration for young female athletes, Stess’ fun, humble and authentic personality is a perfect addition to the HyperX roster as we continue to grow our gaming lifestyle brand.”
Esports Insider says: HyperX has amassed an impressive collection of ‘Heroes’ over the past year. This partnership will allow Minna Stess to present herself as a gamer in addition to an athlete — exposing her to additional audiences as skateboarding becomes more accepted as a sport worldwide.