Home Architecture Pierre Yovanovitch Launches a Furniture Brand

Pierre Yovanovitch Launches a Furniture Brand

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Pierre Yovanovitch Launches a Furniture Brand


“After years of creating custom pieces for my interiors projects,” AD100 designer Pierre Yovanovitch explains to AD PRO, “I felt like the facet of my design work was ripe for fruition, so to speak.” This week, the acclaimed decorator and interior architect is debuting 45 new furniture and lighting pieces with a special installation at the Académie d’Architecture at Place des Vosges in Paris. And as luck would have it, the launch happens to coincide with his firm’s 20th anniversary. 

For fans of Yovanovitch’s work, the news will likely bring to mind his past experiments in furniture design. (Two small collections, titled Oops and Love, had previously been launched through R & Company.) This latest effort is, however, much more robust. Not only will the larger slate of pieces be available for purchase globally through his website, but Pierre Yovanovitch Mobilier is being fêted with an impressive exhibition in its own right. The 1925 International Exhibition of Modern Decorative and Industrial Arts in Paris and the work of Hiroshi Sugimoto were two reference points for that effort. 

“At the core of my design work is my strong relationship with some of the best specialty artisans in France and Switzerland, many of whom I’ve worked with since the early days of my practice,” Yovanovitch says when asked about how this new effort came together. “While I worked with my team to design all of the pieces, they had a key role in developing the new collection, helping to prototype and produce everything,” he adds. 

His furniture is also a celebration of the “Made in France” spirit that imbues—literally and figuratively—his celebrated interiors. And of course, with their exemplary materials, the pieces in question are built to last. 

The Plump coffee table.

Photo: Jean Pierre Vaillancourt

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Hiroshi Sugimoto

But when asked what exactly is his favorite design, Yovanovitch struggles to answer. “I have an attachment to all of the pieces as they all have unique stories conceptually and in terms of how they came to exist from a production standpoint,” he explains. “It’s hard to name just one for that reason. The Clam chair, for example, was a design I came up with which is inspired by an Alice in Wonderland character. I loved this idea of the shape of an opened clam being the perfect silhouette for a chair. To realize this shape out of a solid oak base actually took a substantial amount of time to develop. You wouldn’t realize by looking at the work that it was years in the making, but that’s the beauty of well-crafted design.” Other stars persist throughout the slew of 45 pieces, such as the Plump coffee table, which features an incredibly thick glass tabletop with naturally occurring minor imperfections.

Clearly, between his normal practice and this new effort, Yovanovitch has stayed very busy over the past year-plus. (“Creatively, [the pandemic] did not set us back at all,” he notes at one point.) Yovanovitch also has more exciting news on the horizon, thanks to the fact that his first by-appointment showroom, located in a 18th-century hotel particulier in the 2nd arrondissement of Paris, is set to soon open. Its focus? Pierre Yovanovitch Mobilier, of course.



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