It’s no secret that in recent years a litany of fashion designers have ventured into the home sector (think Matthew Williamson, Adam Lippes, and Norma Kamali—to name just a handful). And yet few have been as well positioned to do so as Tanya Taylor, the Canadian creative best known for exuberantly colored, patterned frocks featuring her own hand-painted patterns.
As of today, a couple of Taylor’s joyful fabrics are available to purchase in napkin, placement, table runner, and pillow formats. (The truly Taylor-obsessed can also place special orders for upholstered seating and sofa options, as well as an irresistible hammock.)
Despite the natural product affinities between fashion and home, working to launch these new products in time for summer placed Taylor and her six-person team in decidedly new territory. “It was a really fun learning curve,” she tells AD PRO. “Feather versus down versus synthetic pillow fills have never been a conversation before in our design room.” (Recounting one memorable late night prelaunch: “Pillowcase stuffing is our president’s new skill.”)
Buy now for unlimited access and all of the benefits that only members get to experience.
Pillowcases and inserts aside, this effort also required the designer to think in an entirely new way. “The main difference for me was the idea of layering. When you design a collection you are thinking of how a woman is going to wear the look—what shoes will complement it, for example,” Taylor explains. “When you are designing tabletop, you need to think of what plates people own, and what glassware, vases, and cutlery. All those ‘accessories’ need to connect to our printed soft linens. The overall table is a more complex layered look.”
That mentality, as well as a practical focus on some of the best-selling fabrics from her ready-to-wear collections, is sure to make this new line a success. Not one to forget her existing client base, Taylor also made sure to incorporate customer feedback sourced from Instagram.
Taylor was also unequivocally inspired by the current moment of reopening. Now that cities are coming back to life, Taylor says her creativity has been renewed. She’s also socializing—and entertaining—more. “My go-to dish is a baked salmon with a spicy corn salsa and roasted cauliflower,” she confides. The perfectly colorful menu, it would seem, to pair with Tanya Taylor table linens.