VALORANT Champions Tour expands Aim Lab partnership

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Game publisher Riot Games has expanded its partnership with FPS performance and training platform Aim Lab to include VALORANT Champions Tour (VCT) Latin America and EMEA, as well as the series’ global events.

The deal between Aim Lab and Riot Games was initially signed in January and covered only VALORANT’s North American Challengers circuit.

Image credit: Riot Games

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As a result of the expansion, Aim Lab will reportedly release new products within its training tool specifically for VALORANT fans. 

Wayne Mackey, Founder and CEO of Aim Lab, commented: “We are thrilled to expand our partnership globally with Riot Games and the VALORANT Champions Tour. The competitive nature of VALORANT drives the community to search for new tools to help them improve their gaming skills, creating a natural fit with Aim Lab’s mission to help gamers get better at the games they love. 

“By building tasks based on historic scenarios, we’re providing a new and engaging way for fans to experience their favourite sport. And by expanding our partnership footprint, we are able to better help VALORANT players around the world.” 

According to the release, Aim Lab’s new product will include custom tasks based on the best plays of the 2021 VALORANT Champions Tour. Moreover, players will be able to test their skills within customised scenarios from the perspective of athletes who pulled them off.

The platform will supposedly measure players’ respective performance and provide a detailed analysis of their individual strengths and weaknesses, including improvement suggestions. 

To celebrate VALORANT Champions 2021, the title’s final esports event of the year, Aim Lab will also release a rhythm game based on the musical anthem ‘Die for You’ by Riot Games. 

ESI Digital Winter 2021
Image credit: ESI

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Kasra Jafroodi, Head of Global Strategy for VALORANT Esports, stated: “We’re excited to unlock a new way for our fans to experience the most epic moments from the 2021 VALORANT Champions tour.

“Aim Lab puts VALORANT players in the driver’s seat, allowing them to find out how they would measure up against the performances of the most skilled pro players in the most challenging situations our game can offer.” 

Esports Insider says: The expansion of Riot Games’ partnership with Aim Lab proves both sides’ satisfaction with the deal. Moreover, the partnership highlights the value of Aim Lab, particularly from a fan engagement perspective and as a VALORANT training tool.

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